The social networking site, Facebook, is changing the way it records user names.
Currently, a Facebook member’s profile has a URL like www.facebook.com/profile.php?id=123456789.
Facebook has announced that from 12.01am US EDT (2.01pm Australian EST) on Saturday 13 June it will allow members to choose a username on a first-come, first-serve basis, so their URL would be in the form www.facebook.com/blaise.dipersia
There is a risk that people will seek to register third-party trade marks as Facebook usernames. Facebook is allowing trade mark owners to block registration of a username that is the same as their registered trade mark. Phillips Ormonde Fitzpatrick strongly recommends trade mark owners consider how they will act as soon as possible (before Saturday).
To register your trade mark with Facebook and block the registration of that trade mark as a username, complete the form here. You will require the registered number of your trade mark. You can only enter a single trade mark per submission.
There is no mechanism for trade mark owners to preferentially register their mark as a username, nor is it clear if a blocked name can later be changed to a Facebook username by the trade mark owner.
It is unclear how Facebook will deal with different owners of the same trade mark (in different classes and/or different jurisdictions). This could become an issue if one owner wants to register the trade mark as a Facebook username, but finds it blocked by another owner.
This is a timely reminder to trade mark owners to consider registering their trade marks in other online environments.