McDonald’s Corporation has obtained undertakings from the owner of a kiwiana merchandise store to stop selling BRING BACK GEORGIE PIE t-shirts and badges.  However, the store has been granted a grace period in which to sell existing stock.

Georgie Pie was a fast food chain which aimed to be “a homegrown alternative to the global fast-food industry giants”.  In 1996 the food chain was sold to McDonald’s, which proceeded to close the Georgie Pie outlets or convert them to McDonald’s restaurants.  Despite the fact that Georgie Pie hasn’t operated since 1998, McDonald’s owns over 20 registrations for GEORGIE PIE trade marks.  A “bring back Georgie Pie” campaign has been initiated by the New Zealand public in recent years.
The matter has been reported in the Dominion Post here.

This entry was posted by Sarah Dixon on Friday, December 4th, 2009 at 9:46 am and is filed under New Zealand Trademarks. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.